A New study by Magmic Games Information Solutions Group found out that BlackBerry Devices & other Smartphones aren’t Just for Email Anymore. Digital Entertainment seems to be the the Killer Application for mobile devices.
The market research also indicates that playing games on smartphone devices is becoming the dominant method of gaming for those users compared to other gaming platforms. The survey results represent more than 3,750 consumers that have purchased games, themes, music and other entertainment products for BlackBerry devices or other smartphones.
Key findings of the survey:
– 90 percent of respondents who play games felt that gaming on a BlackBerry(R) device or other smartphone device was a superior experience to that of a traditional feature-phone device
– 91 percent of respondents who prefer playing games on a BlackBerry(R) device or other smartphone device said that they would be unlikely to switch back to a traditional feature phone for entertainment products, citing the better image quality, larger screen size, easier controls and easier product downloading all as important factors
– Over half (51 percent) of respondents said that they played games on their BlackBerry(R) device or other smartphone device more than on any other type of gaming platform/hardware (computer, console, handheld, arcade, etc.); among women only, this figure was 60 percent
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